10AM Pacific / 1PM Eastern
For the first time, North Carolina cities and counties can deploy automated school zone speed enforcement. Senate Bill 391 establishes a civil, due-process-driven model that helps reduce speeding and protect students — without adding to the burden on sworn officers, and without cost to taxpayers.
In this webinar, SoundThinking and RedSpeed will walk through what SB 391 enables and how agencies across North Carolina are putting it to work. Through a partnership between the two companies, agencies can adopt a fully managed speed enforcement camera program that covers everything from site selection and installation through citation and payment processing — funded entirely through violation revenue, with remaining proceeds returned to local public schools.
The session will also touch on how the same camera infrastructure can support broader public safety goals over time — including the option to add automated license plate recognition for investigative use — so agencies can get more value from a single network as their needs evolve.
Designed for law enforcement leaders, command staff, and municipal decision-makers, this session will focus on the practical questions agencies are weighing as they evaluate whether this model fits their community.
By the end of this webinar, attendees will be able to:
- Understand what SB 391 enables and how North Carolina agencies are approaching implementation
- Identify how automated school zone speed enforcement works operationally — from installation through citation and payment processing
- Recognize what a fully managed, revenue-funded program looks like, including how proceeds support local schools at no cost to taxpayers
- Evaluate key considerations for determining whether this model is a fit for their community
Expert Speakers
Eddie Pares, Sergeant, Miami-Dade Sheriff's Office
Sergeant Eddie Pares serves with the Miami-Dade Sheriff's Office, where he oversees one of the largest automated school zone enforcement programs in Florida, spanning 206 school zones across the state's most populous county. Drawing on his firsthand experience operating a program of this scale, he joins the webinar to share a client perspective on running and sustaining automated enforcement in partnership with RedSpeed.
Jake Hagan, Business Development Manager, RedSpeed USA
Jake Hagan serves as Business Development Manager at RedSpeed, where he supports sales, marketing, and client support initiatives for automated traffic safety programs. Drawing on a background in business administration and international business, he focuses on partnering with law enforcement agencies, municipalities, and community stakeholders to implement technology-driven solutions that improve roadway and school zone safety.
Greg Jay Parks, Senior Vice President, RedSpeed USA
Greg Parks serves as Senior Vice President at RedSpeed, where he helps law enforcement agencies and local governments build safer roadways and school zones through automated enforcement. Drawing on more than 31 years of public sector service and hands-on legislative experience across the Southeast—including helping establish North Carolina's automated school zone enforcement framework and co-leading Florida's 2023 HB 657—he focuses on shaping effective policy, ensuring compliance, and standing up successful programs in partnership with the agencies that operate them.
Natalie Otto, Customer Support & Business Development Manager, RedSpeed USA
Natalie Otto serves as Customer Support & Business Development Manager at RedSpeed, where she oversees customer support operations and helps agencies maximize the value of their automated traffic enforcement programs. Drawing on a background in client operations, team leadership, and communications, she focuses on delivering exceptional customer experiences and driving continuous improvement across the organization.
Kevin Hutcheson, Director of Sales for PlateRanger, SoundThinking
Kevin Hutcheson helps law enforcement agencies leverage real-time vehicle intelligence to support proactive policing and intelligence-led investigations. A former law enforcement officer with experience in patrol, street crimes, executive protection, crisis intervention, and field training, Kevin brings an operator’s perspective to public safety technology. He works closely with command staff, investigators, IT leaders, and agency stakeholders to align technology with real-world investigative needs, helping turn fragmented data into actionable insight that supports faster suspect identification, stronger case development, and improved regional coordination.