Own Your Agency's Story
Best Practices for Public Information Officers
March 27, 2025
The job of a Public Information Officer is tougher than ever, from the need to ensure fact-based reporting by the media to employing the best use of social media. The challenges of rush-to-report journalism and controlling the narrative on often viral social media seem to be an everyday occurrence.
Navigating these issues is ever-changing, but there are experiences we can share with one another to help develop a successful strategy and develop a playbook. This webinar brings the experiences of a fellow PIO, who served 20 years in the NYPD, telling the positive and negative stories of the agency, as well leverage digital media and relationships with those in the media
This webinar discusses:
- The current media environment and common challenges with communicating agency story and values
- Owning your agency’s story — both positive and negative — and how to communicate using mainstream media and social media as one tool
- Communicating to the public and the media during times of crisis
On Demand
Speakers
Jeremy Warnick, former Director of Media Relations, Cambridge (MA) Police Dept.
Jeremy Warnick is currently the Director of Media Relations and Content Strategy at the City of Cambridge after serving nearly 10 years as the Director of Communications and Media Relations for the Cambridge Police Department. There, he developed, distributed and managed information between the police department, the media, and the people who live, work, visit and study in Cambridge via the department’s website, social media channels, e-mail platforms and marketing programs. Warnick’s work now supports the City’s 40+ departments. He has more than 20 years of communications experience with local government and major corporate brands. He proudly serves as the Vice Chair for the Massachusetts Municipal Communicators group after formerly serving as a Regional Vice Chair for the International Association of Chiefs of Police (IACP) Public Information Section.
Scott Glick, Creator of NYPD Social and Digital Media Platforms
Scott Glick is a communications strategist and founder of Glick Strategy, Inc., following a 20+ year career with the New York City Police Department (NYPD), where he rose to the rank of First Grade Detective. At the NYPD, Scott co-created the department’s social and digital media platforms, telling the story of New York’s Finest to audiences worldwide and managing crisis communications during major events, including three terror attacks. He advised multiple police commissioners, developing strategies to protect the department's reputation and strengthen both internal and external communications.
Scott now crafts tailored communication and crisis strategies for agencies, corporations, and individuals. He has led media campaigns for bestselling books and nonprofit causes, leveraging extensive relationships with media outlets. Scott has trained hundreds of public information officers across the U.S. on how to strategically use social, digital, and mainstream media to tell their story, grow their audience, and surpass planned goals. His work has been featured in Newsweek, The Telegraph, and City & State New York, among others.